Alexander McQueen has been actively progressing in supporting the goals of its parent company Kering, to reduce environmental impact throughout the supply chain and operations.
In addition to moving forward in sourcing sustainable materials, energy efficiency in operations, and supplier engagement, Alexander McQueen has pioneered the use of an innovative forensic technology which measures the product itself to confirm its origin. The project is an important step in supporting a supply chain aligned with Kering Standards, with traceability and integrity and represents the brand’s utilisation of innovation and technology to advance its sustainability goals.
The company is also relaunching the brand MCQ as a new business model with an innovative and collaborative platform, integrating fashion and technology, utilising a unique blockchain which registers each item, allowing consumers to interact and engage with the MYMCQ platform via a tag located in each garment. The new MCQ is aiming to integrate circular economy by promoting the extended life and reuse of garments among a community of consumers to be connected through this MYMCQ peer to peer platform.
Kering’s long-term commitment to sustainability is reflected by their progress towards meeting their ambitions and alignment with climate actions that make a difference. Download their Sustainability Progress Report which outlines their long term sustainability targets.