According to his own statements, the US-American fashion designer, Tom Ford has been dealing with the topic of sustainability for several years.
“Sustainability is key in our lives right now” – Tom Ford
In an official press release, Ford personally describes ethical luxury as the greatest luxury of all. He demands a heightened awareness of the responsibility that each individual has towards the planet and its protection on the customer as well as the company side. His own approach is clear: to increase the appeal of high-quality products by doing something for the betterment of our planet by simply owning it.
Ford’s factories adhere to humanitarian standards, with artisans enjoying standard working hours, medical insurance, and no dangerous working conditions. But what’s more is that he and his team have scoured the world to find craftsmen and mills, some of which have been in business for around 200 years, whose techniques are not only the utmost in luxury but also have little negative impact on the earth.